Wellness Insights & Store Observations

Dry January Is Changing: Why More People Are Choosing Alcohol-Free Without Labels

Dry January Is Changing: Why More People Are Choosing Alcohol-Free Without Labels

Every January, we hear the same phrase: “I’m doing Dry January.”
But this year, something feels different.

Over the past year — especially toward the end of 2025 — we’ve noticed a shift. People aren’t just taking a break from alcohol because the calendar says so. They’re asking quieter, deeper questions:.....
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